Artist Biography

Artist Research

While Ishpreet was creating the Laura Mulvey male gaze I decided to research into Kesha.

Kesha who is also known as Kesha Rose Sebert was born in Los Angeles, California in 1987, she is formally a singer, songwriter and rapper. She had her major breakthrough while appearing in Flo Rida's hit single ''Right Round'', this was then her first major few steps to becoming more famous and getting publicly known worldwide.

Kesha attended Brentwood High school and studied songwriting classes and often learned how to sing many of her mothers Pebe songs and on many occasions started songwriting together, this is how Kesha gathered her passion for music.

http://www.biography.com/people/kesha-562676#awesm=~oB1slULt3tXUMd

Kesha also has featured her own documentary which premiered on MTV which followed her going on her tour and her day to day life. This enabled her fans to gain an insight to her life and see her working in the studios below is the first episode of her documentary which I interpreted for additional research as it allows viewers to see Kesha for what she is like rather than what they read or see about her.

Final Treatment

After we had taken into consideration our draft treatment and padlet, Ishpreet Sundal and I had recognised the changes from our previous treatment and noticed that we wouldn't be able to include all of those ideas. To help us concur this, Ishpreet Sundal created a new treatment using the footage that we have already taken and made it to that it fitted with our music video. From this we learned that we had to change the opening of our music video as now we have our lead actor waking up from one of her 'crazy' nights to replicate and show the themes which we are trying to connote through our music video of her being wild and crazy.

Outline of ideas for music video (narrative, characterisation, concept etc…) Our music video will start of with the female lead, waking up in the evening from intense partying the days before. People  shown doing a unique dance routine; which later in the sequence people are shown doing aswell. Cuts to the lead singing against a starry background, and then cuts to school lab earlier that day of everyone making drinks in a lab (replace alcoholic products). We will ensure to have a close up on this, to make it clear that they are not alcoholic. Then the scene cuts to the female lead and her friends walking to the party and then shots of people in the party, not having a very good time. Thereafter, female lead and her friends put down a large bowl of a substance which then is given to the guests and the party livens up and more funky items are placed in the party to connote that the party was boring before. Female lead and her friend are shown taking shots of the substance.

Resources that will be needed? (actors, props, settings, technical resources) ·      Actors ·      Backdrops/green screen ·      Chemistry lab- lab coats ·      Glitter/make up for actors ·      Costume ·      Big space ·      Lights ·      Mirror ·      Glow in the dark paint/ glow sticks ·      Party decorations

Draft treatment response

Created with Padlet

To help us gather ideas for our music video, Ishpreet Sundal and I set up a padlet in which we got to find out what people outside of our group liked about our draft treatment.

We got our classmates to have a look at our draft treatment and give us their ideas on what they think and how we can improve. We learnt that many of them liked our narrative story and the crazy pop conventions we have included. This is going to impact our music video as it gives us an insight on to what other people like and dislike about our video and how we can improve. It also helps us fit to our target audience as we asked people who are also our main target audience so we had to take on board their comments and make sure that we sure that we stick to them.

Draft treatment analysis

As a class we had a look at everyones draft treatment and picked out the points that were good and ways in which we can improve our ideas for our music video. We gathered that many people really enjoyed the idea of a party scene and they liked this as it followed the typical pop conventions. From gaining other people's idea on how we can improve helped us to be able to change some ideas in which maybe they wouldn't enjoy as much.

We found that they enjoyed that narrative as it was quite fast and up beat which would entertain them however we saw that they didn't want it to seem as too much was going on so as a result we have made the beginning slightly shorter of the main girl getting ready so that it doesn't take up to much time in our music video.

Also from our responses we found that most people were against the use of alcohol, although we wasn't going to use alcohol due to our target audience and age range we are going to have a seen of some of the dancers going into the science lab preparing drinks to make them seem quite rebellious and that they are still in school so the drinks would not be alcoholic.

Draft treatment and response

Draft treatment from chlooe95

As a group we came together and decided on the narrative and contextual information and ideas we wanted to include in our pop music video. We all had different ideas and decided on different ideas and settled on the best ideas and which would be most suitable. This is going to impact our video as when it comes to creating the piece we can look back on this for the structure of our video. After having negotiated, this enabled us to get a rough idea on what we was going to include in our music video so that we could build on these ideas and conform to the pop conventions.

Focus Group

To help us create our treatment we decided to create a focus group, to do this I filmed other A Level media students while Rumena Ahmed took the footage and edited it onto iMovie and uploaded it to YouTube. From this focus group we gained that our audience wanted to see a lot of party scenes as it is highly conventional for a pop music video, we then as a group took this into consideration and decided that we would film party scenes in various different locations. Our audience also reminded us about the regulations of the use of alcohol, we had to make sure that it was clearly stated and shown in our music video that we are not using alcohol although some of us are of the legal age. To highlight that we wouldn't be using alcohol we will be using similar things such as paint to mix into water and various other juices in order to make it look similar.
From our focus group we also gathered that our audience dislikes when an artist takes themselves to seriously, from this we gathered that we would show our main start having fun and enjoying herself and just letting herself go crazy. We also found that they dislike the use of a really long narrative, to ensure that we do not have a long boring narrative our video is going to consist of a large use of fast cuts and different locations, this is highly conventional of a pop music video and also makes the music video much more interesting.

Six frame conventions analysis

In class our teacher informed us the importance of conventions and we looked into the ways in which artists have their unique style, in my Slideshare below is the research and popular artistic conventions which I found reoccurred in Lady Gaga's music videos.

I used Slideshare enable to help me collaborate the ways in which pop music videos portray the typical pop conventions which will help me apply them to my music video that me and my group will  be creating. Conventions are one of the main aspects we had to focus into of the pop genre and look into other different pop artists. I chose to research into Lady Gaga's as she is well known in the music industry and gathered, focussing on the conventions is important to the creation of our music videos as we as a group must make sure that we interpret similar conventions so that it fits in the pop genre category.

Conventions are the common themes and ideologies that are shown repeatedly throughout music videos, we had to take this into consideration while we was planning and researching our music video as we wanted it to fit the pop convention criteria. If we don't follow the pop conventions, then our music video will begin to look like a random video and we would not have stuck to our plan. When planning our music video we paid homage to Kesha's videos as we wanted to make sure our video was a typical Kesha video. While researching into Kesha, we gathered she has a lot of use of glitter and is very crazy and wild in her videos, we adapted this to our music video by filming in various different locations and showing that our focus character can be crazy and play up to Kesha's stereotype. Creating this also helped us get an understanding of how Lady Gaga uses her conventions and gave us an insight on if we could subvert any of these ideas.

Six frame analysis from chlooe95