Draft treatment and response

Draft treatment from chlooe95

As a group we came together and decided on the narrative and contextual information and ideas we wanted to include in our pop music video. We all had different ideas and decided on different ideas and settled on the best ideas and which would be most suitable. This is going to impact our video as when it comes to creating the piece we can look back on this for the structure of our video. After having negotiated, this enabled us to get a rough idea on what we was going to include in our music video so that we could build on these ideas and conform to the pop conventions.

Focus Group

To help us create our treatment we decided to create a focus group, to do this I filmed other A Level media students while Rumena Ahmed took the footage and edited it onto iMovie and uploaded it to YouTube. From this focus group we gained that our audience wanted to see a lot of party scenes as it is highly conventional for a pop music video, we then as a group took this into consideration and decided that we would film party scenes in various different locations. Our audience also reminded us about the regulations of the use of alcohol, we had to make sure that it was clearly stated and shown in our music video that we are not using alcohol although some of us are of the legal age. To highlight that we wouldn't be using alcohol we will be using similar things such as paint to mix into water and various other juices in order to make it look similar.
From our focus group we also gathered that our audience dislikes when an artist takes themselves to seriously, from this we gathered that we would show our main start having fun and enjoying herself and just letting herself go crazy. We also found that they dislike the use of a really long narrative, to ensure that we do not have a long boring narrative our video is going to consist of a large use of fast cuts and different locations, this is highly conventional of a pop music video and also makes the music video much more interesting.

Six frame conventions analysis

In class our teacher informed us the importance of conventions and we looked into the ways in which artists have their unique style, in my Slideshare below is the research and popular artistic conventions which I found reoccurred in Lady Gaga's music videos.

I used Slideshare enable to help me collaborate the ways in which pop music videos portray the typical pop conventions which will help me apply them to my music video that me and my group will  be creating. Conventions are one of the main aspects we had to focus into of the pop genre and look into other different pop artists. I chose to research into Lady Gaga's as she is well known in the music industry and gathered, focussing on the conventions is important to the creation of our music videos as we as a group must make sure that we interpret similar conventions so that it fits in the pop genre category.

Conventions are the common themes and ideologies that are shown repeatedly throughout music videos, we had to take this into consideration while we was planning and researching our music video as we wanted it to fit the pop convention criteria. If we don't follow the pop conventions, then our music video will begin to look like a random video and we would not have stuck to our plan. When planning our music video we paid homage to Kesha's videos as we wanted to make sure our video was a typical Kesha video. While researching into Kesha, we gathered she has a lot of use of glitter and is very crazy and wild in her videos, we adapted this to our music video by filming in various different locations and showing that our focus character can be crazy and play up to Kesha's stereotype. Creating this also helped us get an understanding of how Lady Gaga uses her conventions and gave us an insight on if we could subvert any of these ideas.

Six frame analysis from chlooe95