Audience Profile

In today's class be discussed the importance of being able to know our target audience well enable to create a successful music video through the use of demographics and psychographics. Demographics is more personal and factual information which helped us with our video as our chosen artist is Kesha and we had to make our video mature and not to childish. We then used psychographics in order to help us see our target audience likes and dislikes as we would not want to create something which the target audience disliked.

By analysing our target audience we noted that they are mainly going to be female orientated and had to specifically look at females and there interests. In able to help us we aim to look further into them as it is going to be based around females. To help us show the understanding of this Ishpreet Sundal created a prezi which creatively shows us the information we discovered on demographics and psychographics which we gathered in class.

After researching our chosen artist Kesha I chose to do some more research into similar artist such as Kesha, this helped us to identify some more pop conventions which we could apply. We chose the video TGIF by Katy Perry as it was a very crazy fun video which is similar to many of Kesha's. The video has a good and unteresting use of narrative and has a large use of iconography which is a typical pop convention.