Shot List

For our group Ishpreet Sundal created a shot list so that when it came to filming our music video we was able to ensure that we did not miss any important shots that we would need for our music video. This also helped us as we could gather what location we would be in for filming certain parts of the music video and helped us stay organised. We put this together with our storyboard when filming as we got a rough idea of what we wanted to film, the shot list also included everything we would be using for each shot which helped us when it came to planning.

Once she had created the PowerPoint she then uploaded it on to SlideShare as it consisted of a lot of tables.

Shotty from Bryony Johnson

Storyboard

For our planning of our music video I decided to conduct the storyboard on behalf of my group, although we didn't stick to our storyboard completely this helped us when it came to filming as I knew what shots I would have to film and the shot type. Once I had completed the storyboard I uploaded it to SlideShare as it consisted of many pages and thought this would be the better option.

Laura Mulvey's 'Male Gaze'

While I was creating the costume list and artist biography, my group member Ishpreet Sundal created the ways in which we have incorporated the 'male gaze' theory stated by Laura Mulvey. She has taken screenshots of our music video where we have used the theory and also where it is used in Kesha's music video. We used this extra research at is it a typical pop convention and is also commonly used by Kesha

Below is the research that Ishpreet Sundal conducted:

Laura Mulvey is British feminist as well as film theorist, who introduces the concept of the 'male gaze'. The male gaze refers to the way in which cameras, predominately focus on women as being shown sexual object of desire. By doing this the audience view the female, through the eyes of a heterosexual male. Women can be seen as a sexualised objects in many differing platforms of media, from magazine covers, films, music videos, and so on. This can be done through things such as provocative actions, clothing or even the way men respond or react to women.

Catering for the male gaze is a typical convention of the pop genre. Many female artists such as Katy Perry and Beyoncé, are known for their 'sexiness' and raunchy videos. After viewing various videos of Kesha's (our artist), we could see that many of her music videos also caterers for the male gaze. Below are screen shots from youtube of  Kesha's music videos, which can apply to the male gaze:

The first screen shot is taken from the music video 'We R Who We R'. Kesha is denoted as wearing a provocative American print top, which has a large rip at the chest. This caters for the male gaze, as it enables the audience to catch a glimpse of Kesha's breasts. 

The second screen shot is taken from the music video 'Die young'. Here Kesha is denoted as laying on a mattress in a provocative manner, wearing little clothing. This shot caters for the male gaze, as it emphasises Kesha's legs, breasts and stomach. 

 This research has been helpful in creating our music video. This is as we have learned to incorporated scenes and shots which cater for the male gaze; as this is typical of the pop genre as well as Kesha's 'sexy' image. Below is a screen shot which shows a shot we filmed of the lead (Kala Hill) for our music video. Our lead is denotes as laying on a bed, which is similar to the screen shot above. The shot pays particular focus to Kala's legs, which can be conventional of a pop video. However my group and I were full aware of the possibility, that Kala's shirt may have been too revealing when she was laying down. In order to prevent this, we requested Kala to wear black shorts underneath the shirt. 

Artist Biography

Artist Research

While Ishpreet was creating the Laura Mulvey male gaze I decided to research into Kesha.

Kesha who is also known as Kesha Rose Sebert was born in Los Angeles, California in 1987, she is formally a singer, songwriter and rapper. She had her major breakthrough while appearing in Flo Rida's hit single ''Right Round'', this was then her first major few steps to becoming more famous and getting publicly known worldwide.

Kesha attended Brentwood High school and studied songwriting classes and often learned how to sing many of her mothers Pebe songs and on many occasions started songwriting together, this is how Kesha gathered her passion for music.

http://www.biography.com/people/kesha-562676#awesm=~oB1slULt3tXUMd

Kesha also has featured her own documentary which premiered on MTV which followed her going on her tour and her day to day life. This enabled her fans to gain an insight to her life and see her working in the studios below is the first episode of her documentary which I interpreted for additional research as it allows viewers to see Kesha for what she is like rather than what they read or see about her.

Final Treatment

After we had taken into consideration our draft treatment and padlet, Ishpreet Sundal and I had recognised the changes from our previous treatment and noticed that we wouldn't be able to include all of those ideas. To help us concur this, Ishpreet Sundal created a new treatment using the footage that we have already taken and made it to that it fitted with our music video. From this we learned that we had to change the opening of our music video as now we have our lead actor waking up from one of her 'crazy' nights to replicate and show the themes which we are trying to connote through our music video of her being wild and crazy.

Outline of ideas for music video (narrative, characterisation, concept etc…) Our music video will start of with the female lead, waking up in the evening from intense partying the days before. People  shown doing a unique dance routine; which later in the sequence people are shown doing aswell. Cuts to the lead singing against a starry background, and then cuts to school lab earlier that day of everyone making drinks in a lab (replace alcoholic products). We will ensure to have a close up on this, to make it clear that they are not alcoholic. Then the scene cuts to the female lead and her friends walking to the party and then shots of people in the party, not having a very good time. Thereafter, female lead and her friends put down a large bowl of a substance which then is given to the guests and the party livens up and more funky items are placed in the party to connote that the party was boring before. Female lead and her friend are shown taking shots of the substance.

Resources that will be needed? (actors, props, settings, technical resources) ·      Actors ·      Backdrops/green screen ·      Chemistry lab- lab coats ·      Glitter/make up for actors ·      Costume ·      Big space ·      Lights ·      Mirror ·      Glow in the dark paint/ glow sticks ·      Party decorations

Draft treatment response

Created with Padlet

To help us gather ideas for our music video, Ishpreet Sundal and I set up a padlet in which we got to find out what people outside of our group liked about our draft treatment.

We got our classmates to have a look at our draft treatment and give us their ideas on what they think and how we can improve. We learnt that many of them liked our narrative story and the crazy pop conventions we have included. This is going to impact our music video as it gives us an insight on to what other people like and dislike about our video and how we can improve. It also helps us fit to our target audience as we asked people who are also our main target audience so we had to take on board their comments and make sure that we sure that we stick to them.

Draft treatment analysis

As a class we had a look at everyones draft treatment and picked out the points that were good and ways in which we can improve our ideas for our music video. We gathered that many people really enjoyed the idea of a party scene and they liked this as it followed the typical pop conventions. From gaining other people's idea on how we can improve helped us to be able to change some ideas in which maybe they wouldn't enjoy as much.

We found that they enjoyed that narrative as it was quite fast and up beat which would entertain them however we saw that they didn't want it to seem as too much was going on so as a result we have made the beginning slightly shorter of the main girl getting ready so that it doesn't take up to much time in our music video.

Also from our responses we found that most people were against the use of alcohol, although we wasn't going to use alcohol due to our target audience and age range we are going to have a seen of some of the dancers going into the science lab preparing drinks to make them seem quite rebellious and that they are still in school so the drinks would not be alcoholic.